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National Black Justice Coalition Slams Target’s Betrayal of the LGBTQ+ Community, as Retail Giant Caves to Homophobic Extremists and Begins Removal and Relocation  of PRIDE Collection from Stores

CONTACT: Brett Abrams | brett@unbendablemedia.com 

Civil Rights Group Says if Huge Mega-Corporations Won’t Stand Up for LGBTQ+ Visibility When It Matters, LGBTQ+ Rights Are in Big Trouble

Statement from Dr. David J. Johns, executive director, of the National Black Justice Coalition, the nation’s leading Black LGBTQ+ civil rights organization: 

“It is beyond disappointing that Target is caving to violent political extremists and betraying its commitment to the LGBTQ+ community by removing and relocating items in its Pride Collection from some of its stores. It’s giving pride pimping, which is beyond problematic. 

“Let’s be clear: removing items from its Pride Collection, or hiding them in the back of the store – is tantamount to insisting we all go back in the closet. At a time when LGBTQ+ rights and people are under attack, at a time when extremist political forces want to exterminate us, pushing our diverse history, experiences, and ways of being into the shadows – we need everyone to speak out for us –  including major corporations like Target, and Budweiser.

“This pride, Target, like hundreds of other major companies will declare their support to the LGBTQ+ community, switch their logos to rainbow colors, drape everything in pride flags, and sell a range of products specifically designed to boost their bottom lines.  They will do this because the vast majority of the American people support LGBTQ+ rights. 

“But you can’t have it both ways. You can’t only support human rights where you are “safe” from confrontation. Shame on Target.”

The National Black Justice Coalition (NBJC) is a civil rights organization dedicated to the empowerment of Black lesbian, gay, bisexual, transgender, queer and same gender loving (LGBTQ/SGL) people, including people living with HIV/AIDS.

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